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We not only want people to be AWARE OF. People tends to forget easily due to plenty of choices. Overdo, and inconsistent message might cause People to have different perception. It sounded simple but it's actually more than what the eyes meet.
Focus on building content that has propelling message and conviction that engage with the audiences. It can be in the form of video, slides, animation. Engagement wins half the battle.
In the past, there's no such term of influence marketing. Thank God, that they have people to influence buyers even after they are out of the shops. Using the right influences, to share their stories, can work its magic too.
Influencer Marketing enable the ads to be shared to other easily through digital platform.
Sharing can be categorised as a form of Referral Marketing. Not only it being shared by the influencers, but it can be shared by the buyer themselves. Genuine people with real stories and relatable experiences can elevate the sales without spending additional marketing budget.