THE WORLD OF ADVERTISING AND MARKETING IS REVOLVING FASTER AND FASTER.
If you still counting on the old style of reaching out to your consumer, sooner than ever you will start to realise that why people stop coming to your shop anymore.
Effective content marketing can allow your business to soar ahead of its competitors, but it takes a lot of thinking, planning, executing, and adjusting too.
5 STEPS TO STAY AHEAD IN THIS DIGITAL WORLD.
- Having a clear direction.
With the current technology, tracking interests, needs and wants of buying behaviour is much easier than in the past. We can do target segment more effectively.
- Develop a Strategy Plan
Your Strategy Plan will help you to save a lot of unnecessary advertising budget. Otherwise you will be ending up with spending all your resources everywhere to get to everyone. Remember in this digital world, we sell to someone that of needs.
- Create Impactful Content
The truth is that the most relevant and consistent content will serve ALL customers, not just new ones. If your content doesn’t appeal to the audience, less likely they are to open it or share it. Content has to be in various forms, actively engaging with audience, it can be in the forms of graphics, quotes, promotions, animation, video, etc.
- Finding Influencers to Speak For You As Well
It's important to find audiences endorsing, or sharing and talking about your products or promotions. They can influence the circles of their friends and followers. "Monkey see monkey do". This is small little things that can make a big difference in your marketing journey.
- Track Performance
Measuring the effectiveness of your messages is a major concern for content marketers, however, this is where documenting your strategy comes to good use. The Content Marketing Institute identified four content metrics to evaluate your content effectiveness, such as Consumption Metrics, Sales Metrics, Sharing Metrics, and Lead Metrics.
At Watermarq, content marketing strategy is quite important to us and would love to work with you to create quality content for your business.