BRANDING

What is branding actually? Lets’ understand branding in details, from the definition, people perception, the importance of branding, the effectiveness of branding, and most importantly, how can branding help your organisation.   BRAND definition.  According to Cambridge dictionary,    branding /noun [ U ]    /ˈbræn.dɪŋ/ US   “the act of giving a company a particular design or symbol …

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Having difficulties differentiating your product? Be true to yourself. When you look at your products alongside the retail aisle, does it grab your attention? Or it looks the same with others? It matters much, though you are not in the business of appearance but if your product can’t attract, it will retract your business. If …

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