What is BRANDING actually?

What is branding actually? Lets’ understand branding in details, from the definition, people perception, the importance of branding, the effectiveness of branding, and most importantly, how can branding help your organisation.   BRAND definition.  According to Cambridge dictionary,    branding /noun [ U ]    /ˈbræn.dɪŋ/ US   “the act of giving a company a particular design or symbol …

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