Month: May 2020

Importance of corporate collaterals/materials.

Importance of Corporate Collateral/Materials What is Corporate Materials? Corporate collateral is any visual or media used to promote your brand direct or indirectly to different type of stakeholders of the company. There’s external stakeholders which are the end users; and internal stakeholders that dealing on the corporate levels. In this context we will be looking …

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What is BRANDING actually?

What is branding actually? Lets’ understand branding in details, from the definition, people perception, the importance of branding, the effectiveness of branding, and most importantly, how can branding help your organisation.   BRAND definition.  According to Cambridge dictionary,    branding /noun [ U ]    /ˈbræn.dɪŋ/ US   “the act of giving a company a particular design or symbol …

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